SimplerGTM Free growth audit

Growth is an engineering problem. We solve it for you.

Simpler GTM plans, builds, and runs growth for your business. We’re technical experts in every channel, from paid ads to AEO to outbound.

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Daybreak

One team for all your growth needs

GTM Engineering, Growth Marketing, RevOps, and Applied AI under all the channels and systems your customers convert from.

Outbound

Pick the right accounts, reach them at scale, and keep the inbox healthy.

  • We work out who actually buys, not who you wish would, then build the list to match. Firmographics, tech stack, hiring signals, funding, job-change triggers. You end up with a list you can defend, plus the criteria to rebuild it every month without us.

  • Multi-provider waterfalls in Clay so you stop paying one vendor for 40% coverage. Emails, mobiles, headcount, tech signals. Cheapest source first, premium only when the cheap ones miss. Typically 85%+ coverage at a fraction of single-vendor cost.

  • Sending domains, mailbox provisioning, SPF/DKIM/DMARC, warmup, and sending limits that keep you out of spam. Built so you can add capacity in an afternoon instead of rebuilding from scratch every time volume grows.

  • Segment-specific sequences with a real hypothesis behind each one: who, what pain, what proof, what ask. Multi-touch across email and LinkedIn, with variants running so you learn which angle works instead of guessing.

  • Connection, engagement, and DM motions that run alongside email rather than duplicating it. Includes founder-led and rep-led plays, plus the ops so nobody gets touched by three people in the same week.

  • LLM research agents that read the site, the job posts, the 10-K, the podcast, then write the one line that proves you did your homework. Personalisation at scale.

  • Ongoing checks on placement, reply rate, bounce rate, and domain reputation, with alerts before a domain burns. If something drifts we pull volume, rotate, and repair, instead of finding out from a quiet pipeline six weeks later.

Inbound

Turns attention into pipeline: paid, organic, and everything after the click.

  • Google, Meta, LinkedIn, and the long tail. Account structure, audience strategy, bidding, and budget allocation tied to pipeline rather than clicks. We kill what does not convert quickly and put the money behind what does.

  • Positioning your team can repeat, pulled from customer calls and win/loss: what you do, who it is for, and why you over the alternative. Then creative that puts it to work, with hooks, formats, offers, and proof points tested in structured rounds so you learn what lands and why.

  • Creator and customer content that looks native to the feed. We source the creators, write the briefs, handle usage rights, and feed the winning cuts straight into ad testing.

  • Pages built for one job each, matched to the ad that sent the visitor. Message match, form length, social proof placement, and speed. Then experiments on the parts that actually move conversion rate.

  • Show up wherever buyers look, from Google to ChatGPT, Perplexity, and AI Overviews. Pages built around what buyers search when they have your problem, plus the press coverage and third-party mentions AI answers pull from. We track rankings and citations against competitors so visibility compounds instead of decaying.

  • Agentic web scrapes, keyword-matching, and user & platform targeting to surface signals and intent the minute they’re shared on the web.

  • Server-side tracking, offline conversion imports, and clean UTM discipline so the ad platforms optimise toward closed revenue instead of form fills. Fewer phantom conversions, better algorithmic targeting.

RevOps & Applied AI

All the plumbing underneath: a CRM you trust, routing that works, numbers you can make decisions off of.

  • HubSpot or Salesforce built around how you actually sell. Objects, properties, required fields, and permissions designed so reps can move fast and the data stays clean, plus a migration plan if the current instance is beyond saving.

  • Stages with exit criteria a human can verify, not vibes. Lead, MQL, SQL, opportunity, closed. Each one defined, each one instrumented, so forecast conversations start from evidence.

  • Rules that get every inbound lead to the right owner in minutes, with round-robin, territory, and account-ownership logic. Response-time SLAs monitored and escalated, because speed to lead is still the cheapest win available.

  • Multi-touch attribution that survives scrutiny, plus dashboards for the three audiences that need different things: reps, leadership, and the board. One source of truth so meetings stop arguing about whose number is right.

  • The repetitive work removed: enrichment on create, task generation, stage automation, deal hygiene nudges, and alerts on the deals going quiet. Fewer clicks per rep per day compounds into real selling time.

  • Dedupe rules, normalisation, and enrichment jobs that run on a schedule instead of when someone notices. Includes the governance so the database does not slide back into chaos two quarters later.

  • An audit of the stack, a recommendation on what to cut, and clean integrations between the tools that stay. Usually this pays for itself. Most teams are paying for three tools that do the same job badly.

Growth should be simpler.

The five things we hold on to in our process.

  1. 01

    Clarity before scale

    We identify what is working, what is missing, and what needs to be measured before increasing volume.

  2. 02

    Systems over isolated campaigns

    Every channel should connect to the same positioning, pipeline, and source of truth.

  3. 03

    Execution over recommendations

    We do not stop at strategy. We build, launch, operate, and improve the system.

  4. 04

    Measurement from day one

    We view growth as an engineering problem, so data is the foundation of every decision we make.

  5. 05

    Simple enough to operate

    The system should remain understandable and useful as the company grows.

Strategy and Execution Live as One

The plan and the person carrying it out are the same people. That is the whole difference, and it shows up in how the work actually runs.

Hands-on operations

We work as partners, not consultants. The people who scope the work are the same people in the accounts every week, writing the sequences and reading the numbers. We’ll never hand you a deck and leave.

Nothing runs in a silo

Outbound, Inbound, and RevOps should sit with one team, so the lead list, the ad, and the CRM tell the same story. Connected systems don’t overlap and your entire growth motion transforms into an engine.

Growth that compounds

Consistency across channels unlocks the door for customers that live on different platforms. One GTM Engineer or Growth Marketer can excel in a few channels, we excel at 20.

Still deciding? Start with the audit.